What we do
Put simply: we plan, place and optimize media campaigns.
We work with clients to develop media campaigns that communicate and elicit actions from the desired target audience; incorporating web, emerging media technologies, social media, search, and traditional media where appropriate. As campaigns are in flight we’re optimizing keywords, site investment, networks, and creative, tracking click, view-thru and engagement. We manage media content seeding methodologies and distribution vehicles (earned media), and analyze the numbers to improve the CPW (Cost Per Whatever you’re trying to measure), brand awareness or results ranging from retail sales to ratings. That’s not all.
We analyze the data and provide the necessary insight to maximize efficacy of your marketing initiatives, giving you the necessary tools to make informed decisions to move forward and evolve campaigns.
Strategy
We understand target audience, advertiser goals, how to manage the customer acquisition process, and develop campaigns using different vehicles and tactics to create brand trust, saliency and relevance. From branding, branded response, to direct response, we work with you to align the campaigns with your overarching objectives using the most relevant media strategies and tactics necessary to be successful.
We have clients who sell off of the web page, depend on us for increasing brand awareness, sell through retail and look for us to increase the audience in their medium. So, no matter what your KPI is, our media folks understand the proper tools and media to apply to reach your goals.
Planning & Buying
We have long, established relationships with media owners and vendors, at the highest levels. Our skilled senior negotiators understand the equal importance of leveraging rates, positioning and value added to maximize the effectiveness of buys in all media channels.
We have historically saved our clients significantly more than the cost of our services.
Tracking & Analytics
Great media executions require the right intelligence and the resources to optimize each effort. It’s been said that data is the new creative. We believe that having the right data is important but that it is the analytics of the data that are key. At Mediasmith we ensure that the substrate of the data is correct, from discovering your audience and their media consumption habits, to buying the right inventory, to extensive campaign optimization, thus ensuring that the media delivers the goal.
