For Immediate Release
MEDIASMITH APPOINTS JOHN CATE AS EVP AND GENERAL MANAGER
SAN FRANCISCO, April 22, 2010--San Francisco
based media agency Mediasmith announced today the appointment of John Cate as
EVP and General Manager. Cate will assume media management responsibilities in
addition to joining the Mediasmith Executive Committee. Cate offers years of
executive level agency experience to the Mediasmith management team. He has
expertise in integrating traditional and digital media, and has worked with a
diverse array of clients, including packaged goods, enterprise technology,
financial services, consumer electronics, and retail.
"We
are pleased to have someone of John1s breadth come on board to round out our
management team," said Mediasmith CEO and Founder David L. Smith. "This
effectively opens up a new era for Mediasmith. We have many exciting
announcements that will follow over the next several months."
Cate
has worked in the industry for more than 20 years. He previously held the role
of EVP and General Manager for Carat/Aegis PLC. He has also been the VP Media Director
for Leftfield PLC, TBWA Chiat/Day, Ketchum, and was Assistant Media Director
for McCann Erikson.
"I'm proud to join Mediasmith, an agency that's so
widely admired for innovation in media," said Cate. "I
am looking forward to working with David and the management team to develop the
next generation of media agency.'
###
About Mediasmith
Mediasmith
is a globally recognized digital advertising media agency with expertise in
targeted media planning, execution and measurement, integrating Web Display
with Social Media, Emerging Media Technologies, and Search. With 20 years of
experience servicing clients directly or partnering which creative agencies,
Mediasmith designs award winning communication distribution strategies that
drive high value customers to interact with a company's brands while maximizing
ROI. For more information, visit www.mediasmith.com.
Contact:
Danielle Coe
Mediasmith
Phone: 415.252.9939
Fax: 415.252.9854
Email: dcoe@mediasmith.com
Online: www.mediasmith.com