Upcoming Speaking Engagements 

Monday, May 14th 2012 @ 10:50 AM PST

David Smith will be speaking at DigiDay NY on the topic of “Hypebusters: Automated Media Technology” at the W Hotel in New York.
Black boxes are becoming white elephants. It is better to buy than build, says David Smith. Will media planning and buying be automated? The algorithm trumps all. With the right algorithms, machine learning will eliminate the need for media planning and buying. But, as David will show, there is no panacea media technology.
http://digidayconference.com/agenda/
The W New York
541 Lexington Avenue, New York, New York 10022