In M.I. Opinion

Apple Passes Microsoft

Mediasmith — Thu, 27 May 2010 00:27:04 +0000

David L. Smith discusses Apple's success on Fast Company today. More

Death of the Impression/Rise of the Data Economy

Mediasmith — Fri, 19 Feb 2010 18:57:59 +0000

Michael Andrew shares with MediaPost his thoughts on the rise of data. More

The End of My Physical Newspaper Days

Mediasmith — Tue, 24 Nov 2009 23:41:00 +0000

David L. Smith cancels the morning paper: read his blog on Media Tech - Fast Company.

Twitter's Business Model: Brilliant or Non-Existent?

Mediasmith — Tue, 27 Oct 2009 00:06:32 +0000

David L. Smith shares his view on Twitter's successful business model with Harvard Business Review. More

The New Metric for Success: CPW

Mediasmith — Mon, 20 Jul 2009 16:45:40 +0000

David L. Smith discusses the effectiveness of CPW. More

Google "Freshness" Factor May Mean Big Implications For Retailers

Mediasmith — Wed, 01 Jul 2009 23:00:48 +0000

Bob Heyman discusses changes in Google search options. More

Mediasmith CEO David Smith Says Brand Safety Remains Top Concern With Ad Exchanges

Mediasmith — Tue, 16 Jun 2009 18:01:57 +0000

AdExchanger.com interviews Mediasmith CEO, David L. Smith. More

Direct Marketing on Steroids

Mediasmith — Mon, 01 Jun 2009 23:43:00 +0000

For most marketers, there is only one metric that counts: conversions. This usually means sales — how many sales did the banner ad or that email blast bring in? How many newsletter sign-ups or Web video pass-alongs were created in a MySpace campaign? More

History of Information

Mediasmith — Tue, 19 May 2009 16:17:00 +0000

David L. Smith gives an interesting view on the history of information--from "over the fence"/public marketplaces to today's social media. More

Can GRPs Help Build the Web Video Market?

Mediasmith — Fri, 15 May 2009 19:00:00 +0000

Bob Heyman discusses GRPs as a metric for web video. More